Service Feature: Brand Guide

Brand Guide

The brand guide greatly expands upon the style guide. It acts as the blueprint for your company's brand – further ensuring consistency and a guide to keep all marketing assets "on brand".
Brand Guidelines Mockup
Brand Guidelines Mockup

Packages that Contain Brand Guide:

Standard Branding PackageDeluxe Branding Package

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Taking notes during a brand strategy session

The brand strategy session is where we'll get to know your company, its philosophy and your objectives.

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Example of a brand plan

Based on the strategy session, we'll do further research, and compile everything into a brand plan.

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Custom Logo Design

Get a visual identity for your company with a custom logo. Multiple concepts with multiple rounds of revisions are included.

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Typography and Hierarchy

Font selections to match your brand's personality. Includes typography hierarchy for headings, subtitles, and body copy.

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Colors are Important in Branding

Utilizing the psychology of color, a selection of colors will be chosen to match your brand's personality & attitude.

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Business Card Creative

Start to see your brand come to life with a business card designed with your brand's visual identity. We'll even get you set up with a printer of your choice.

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Logo Style Guide

Brand consistency is key. To ensure all of your assets stay on brand, we provide a Style Guide that includes logo usage, typography and brand colors.

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Brand Guidelines Mockup

The brand guide greatly expands upon the style guide. It acts as the blueprint for your company's brand – further ensuring consistency and a guide to keep all marketing assets "on brand".

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Social Media Kit for Business

A collection of branded assets ready to upload to your social media accounts. Includes logo/mark set up for profile pictures, as well as cover graphics for your accounts.

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Business Stationery Set

To go along with your business card design, a branded envelope and letterhead will be designed to complete your stationery set.

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Brand Patterns and Graphics

Depending on your needs, we'll develop custom patterns or graphics that add recognizability & personality to your brand.

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Slide and Pitch Deck Design

Print and/or digital collateral to assist with launching your new brand.

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Custom Icon Set Creation

A custom designed icon set of up to 10 icons that match the aesthetics of your brand.

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The perception of your brand also extends to imagery used in your collateral. We'll provide stock photography that captures the essence of your brand (10 photos).

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Based on the strategy session and our research, we'll work closely with you to define your core mission and vision statements.

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How you come across to your customers is vital. We'll work to develop a tone and voice for your company that fits in with your overall brand.

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