Services & PackagesStandard Branding PackageDeliverables Timeline

Key Milestones for Our Standard Package

Curious to know what key milestones and deliverables are for the Standard Package? Check them out below.

Standard Branding Design Package

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Logo Design Workshop
Icon – Strategy

We’ll conduct a 2 hour strategy session via video call with you and key members of your team. From this session, we gather all needed details about your company, goals, competition, industry, and more.

With this information in hand, we do further research and put together an overarching brand plan.

Brand Strategy Session

The brand strategy session is where we’ll get to know your company, its philosophy and your objectives.

Research & Brand Plan

Based on the strategy session, we’ll do further research, and compile everything into a brand plan.

Professional Logo Design Process
Icon – Logo Design

Once we’ve got the foundation for you brand in place, we’ll get to work creating. The best place to start is with your brand’s logo. We’ll then move on to selecting colors and fonts that match your brand’s personality.

Throughout this stage, you will get the chance to review and give feedback, and we will iterate on the logo concepts / colors & typography.

Custom Logo Design

Get a visual identity for your company with a custom logo. Multiple concepts with multiple rounds of revisions are included.

Brand Typography

Font selections to match your brand’s personality. Includes typography hierarchy for headings, subtitles, and body copy.

Brand Color Palette

Utilizing the psychology of color, a selection of colors will be chosen to match your brand’s personality & attitude.

Brand Building Experts
Icon – Brand Build

Once we’ve got your brand’s logo, colors, and typography nailed down, we will begin incorporating it into a full brand identity system.

You will of course have the opportunity to review and provide feedback on each of the following items throughout the process.

One-Page Style Guide

Brand consistency is key. To ensure all of your assets stay on brand, we provide a Style Guide that includes logo usage, typography and brand colors.

Brand Guide

The brand guide greatly expands upon the style guide. It acts as the blueprint for your company’s brand – further ensuring consistency and a guide to keep all marketing assets “on brand”.

Patterns/Graphic Elements

Depending on your needs, we’ll develop custom patterns or graphics that add recognizability & personality to your brand.

Notebook design with envelope and sticker that says
Icon – Collateral

At this stage, we’ve now gotten your brand’s visual identity as well as brand guidelines built out. This now allows us to continue building out your brand’s assets, ensuring they continue to form a cohesive look and feel.

Again, at this milestone, there will be chances for feedback and iteration on each item.

Business Card Design

Start to see your brand come to life with a business card designed with your brand’s visual identity. We’ll even get you set up with a printer of your choice.

Social Media Kit

A collection of branded assets ready to upload to your social media accounts. Includes logo/mark set up for profile pictures, as well as cover graphics for your accounts.

Stationery Set

To go along with your business card design, a branded envelope and letterhead will be designed to complete your stationery set.

Brand Activation Item(s)

Print and/or digital collateral to assist with launching your new brand.

Simple Design Process
Icon – Celebrate! the project is complete

The project is wrapping up – You are happy with your brand and all assets. We will have final review of everything and give you some overall guidance on rolling out your brand.

We will also, of course be available to assist with any further needs that you may have.

All Brand Files in Industry Standard Formats

Files delivered and ready for application in vector formats like: pdf, eps & svg. Plus image formats like: png & jpg

Project Recap & Review

To ensure that you’re 100% happy, we’ll do a final review together and discuss if you have any further design/creative needs.